Advertising Age Article Abstract
Green-Car Marketers Revving Up in Race for Eco-Friendly Drivers
Here's a Look at How Seven Key Companies Are Driving Home Their Marketing Message to Consumers
NEW YORK (AdAge.com) -- Car advertising is about to take a turn -- for the green. Come this fall, drivers -- and not just Americans, but global drivers -- are about to feel the onslaught of a new crop of eco-friendly auto brands, some independent and some backed by the big car makers. Here's what you need to know about who's in the marketing seat at seven of these companies and how they're positioning themselves to consumers. ...