You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract A Two-Way Dialogue Can Lead to New Insights Babycenter's Tina Sharkey Explains How She Discovered Two Social Mom Groups Bigger Than Mommy Bloggers By Tina Sharkey, Published on September 06, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.