Advertising Age Article Abstract
Israeli Teens Swipe Wristbands to Update Facebook Status
'Like Machine' Lets Kids Share the Fun at Coca-Cola Village Summer Camp
LONDON (AdAge.com) -- Coca-Cola is pioneering technology in Israel that allows users to automatically update their Facebook status by swiping a wristband across a reader. At the Coca-Cola Village, a fixture of the summer scene for Israeli teenagers, village inhabitants can use The Like Machine, dreamed up by digital agency Publicis E-dologic, to register that they "like" a certain activity. ...