Advertising Age Article Abstract
Ad Age Spends a Day With Hyundai -- Yes, Hyundai
Our Reporter Tags Along on Automaker's Uncensored Driving Event and Watches the Converts Roll In
PHILADELPHIA (AdAge.com) -- Ad Age spends a day with Hyundai during the automaker's fourth stop on the 10-city "Hyundai Uncensored" national tour. This leg of the tour, held at the home of the Philadelphia Phillies and its fans, aims to turn locals into Hyundai fans by putting them behind the wheel of a Hyundai Sonata, Toyota Camry or Honda Accord, taking them through their paces with a course consisting of hairpin turns, evasive maneuvers, high-speed straightaways and conditions that mimic icy roads. ...