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Advertising Age Article Abstract

'Plants vs. Zombies' Menace Spreads Through Populace

PopCap's Viral Game Continues to Rack Up Downloads Across Platforms Despite a Marketing Budget of $35,000

By: Beth Snyder Bulik
Published: September 06, 2010

YORK, Pa. (AdAge.com) -- "Plants vs. Zombies," with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap -- and it's about to go bigger. ...

Full Article Word count: 723

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