Advertising Age Article Abstract
'Plants vs. Zombies' Menace Spreads Through Populace
PopCap's Viral Game Continues to Rack Up Downloads Across Platforms Despite a Marketing Budget of $35,000
YORK, Pa. (AdAge.com) -- "Plants vs. Zombies," with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap -- and it's about to go bigger. ...