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Advertising Age Article Abstract

U. of Kentucky Encourages Students to Check In via Facebook

College Tries Unique Marketing Effort Using Places

By: Kunur Patel
Published: September 03, 2010

Just weeks after Mark Zuckerberg launched Facebook's location-based service at a press conference in Silicon Valley, a Places-based campaign has popped up the University of Kentucky. ...

Full Article Word count: 286

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