You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Sony's PSP Uses Smart Aleck to Lay the Hurt on Smartphones Young Marcus Rivers Is the Face of a Winning Effort to Attract 12- to 14-Year-Olds By Beth Snyder Bulik, Published on September 06, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.