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Advertising Age Article Abstract

Check in Before You Check Out That Show

New Loyalty Apps Proving to Be a Win-Win for TV Viewers, Networks

By: Kunur Patel
Published: September 06, 2010

NEW YORK (AdAge.com) -- You can now check in to TV shows like you can to your corner bar. But what's a check-in worth to networks if they can't send viewers buy one, get one free happy-hour specials? ...

Full Article Word count: 807

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