Advertising Age Article Abstract
Lemon-Lime Gets Boost After Years of Neglect
Without Marketing Investment, No. 2 Carbonated-Beverage Category Has Lost Market Share, Volume
NEW YORK (AdAge.com) -- For years lemon-lime sodas have languished while cola line extensions and emerging categories such as energy drinks and enhanced waters took precedence. Now, Sierra Mist, 7Up and Sprite are all poised to benefit from an influx of marketing dollars as their owners rush to prop up the second-largest carbonated-soft-drink category and target consumers who may be susceptible to a soda that at least seems lighter and healthier. ...