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Advertising Age Article Abstract

Long Slogans Are Absolutely, Positively More Effective Than Short Ones

Vague Three-Word Taglines Plague Advertising Space

By: Al Ries
Published: September 07, 2010

In spite of the success of long-form slogans, the marketing industry seems fixated on the idea that when it comes to slogans, the shorter the better. ...

Full Article Word count: 2205

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