You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In Lukewarm Industry, Chicken Wing Chains Stay Hot Thanks to Low Price-Point, Spicy-Chicken Purveyors Outperforming Rivals; Football Season Brings More Gains By Keri Lynch, Published on September 13, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.