Advertising Age Article Abstract
Spike's Supersized Ad Breaks Buck TV's Clutter-Busting Trend
Over-Stuffed Pods Cram in Up to 20 Advertisers, Raising Buyer Ire and Concern Inventory Is Being Devalued
NEW YORK (AdAge.com) -- Spike TV has turned the venerable commercial break into a commercial marathon. During certain broadcasts of "Entourage," the Viacom cable channel has quietly run ad breaks ranging anywhere from six minutes in length to something approaching an eyebrow-raising 10 minutes in total. In some cases, the ad breaks are longer than segments of the show, episodes of which have in recent weeks taken as long as 48 minutes to run. ...