You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Spike's Supersized Ad Breaks Buck TV's Clutter-Busting Trend Over-Stuffed Pods Cram in Up to 20 Advertisers, Raising Buyer Ire and Concern Inventory Is Being Devalued By Brian Steinberg, Published on September 13, 2010 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.