Advertising Age Article Abstract
Do You Know Where Your Commercials Are?
Despite Advanced Tech, Marketers Seem to Have Little Idea Where Their Ads Actually Appear
Why is it that advertisers spend billions on TV advertising every year and yet never seem to know exactly where it is their commercials run? This question isn't a new one, but we're still a little surprised that it continues to come up, particularly given how much easier new digital technology makes it to track responses to all sorts of commercials. ...