Advertising Age Article Abstract
Pom Files Suit Against FTC
Company Says New Standards Violate Its Free Speech
CHICAGO (AdAge.com) -- The Federal Trade Commission has of late issued subpoenas and opened investigations of many marketers. But Pom Wonderful, makers of pomegranate juice, on Sept. 13 filed a lawsuit against the FTC, claiming the agency has created new regulations for the evaluation of deceptive advertising that squashes the company's first-amendment rights. ...