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Advertising Age Article Abstract

Look to the Marketplace for Stronger Privacy Protection

Proposed Regulations Could Decimate E-commerce and Online Advertising

By: Carolyn Homer
Published: September 20, 2010

Privacy legislation may sound sensible, but it ignores the crucial role of responsible data collection in the information age. Limiting such practices will impede e-commerce and endanger free internet content backed by advertising. The internet's ubiquitous information sharing is a feature, not a bug. ...

Full Article Word count: 746

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