Advertising Age Article Abstract
Pizza Hut Makes Its Staff the Stars in Brand-Focused Campaign
Employees Talk About Favorite Products, Selves in 'Your Favorites. Your Pizza Hut' Push
NEW YORK (AdAge.com) -- Pizza Hut's new tack marks the first time in over a decade the chain will run national advertising that's purely about branding; the spots feature no new-product offerings and make no mentions of deals. As part of the creative by Martin Agency, Pizza Hut is dumping its earlier tagline, "America's Favorite Pizza," replacing it with "Your Favorites. Your Pizza Hut" -- underscoring the restaurant's increased focus on wings, Tuscani pastas and other items not in the shape of a pie. ...