You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Hearst Created an Advertising Director for 'Tablet Media' Q&A With Hearst President Michael Clinton on the Newly Created Job and What It Means for Hearst's Magazine Publishers By Nat Ives, Published on September 20, 2010 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.