You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Celebrity Endorsements Still Push Product Why, in the Era of Social Media, the Rewards Continue to Outweigh the Risks By Dean Crutchfield, Published on September 22, 2010 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.