Advertising Age Article Abstract
Media Mavens: Bill Koenigsberg, Horizon Media
Veteran Agency CEO Credits String of Successes to Combination of Talent, Vision, Product, Proprietary Tools
NEW YORK (AdAge.com) -- Bill Koenigsberg is an extreme rarity in the media-agency business. He's an agency CEO who has more than five years of experience running the same shop. Actually, he has spent more than 20 years captaining Horizon Media, the most successful independent agencies in the industry, and one that has repeatedly bested much bigger competitors in new-business pitches this past year. ...