Advertising Age Article Abstract
Media Mavens: Seth Kaufman, Pepsico Beverages Americas
Maven With Little Media Background Rebuilt and Expanded Media Team, Leading to Entertainment Weekly, CBS Deals
NEW YORK (AdAge.com) -- It's ironic that Seth Kaufman is a media maven, because he's not necessarily a media guy by training. The director-media strategy and investment for PepsiCo Beverages Americas is a marketer, a general manager, a specialist in shopper insights, even an adjunct professor. But when it comes to media, his direct experience was somewhat limited, including a stint in media sales for a company that represented radio stations. That, said Dave Burwick, a former PepsiCo executive, is what made Mr. Kaufman perfect for the job. ...