Advertising Age Article Abstract
Media Mavens: Bryan Wiener, 360i
Organizing Around Consumer Behavior Helped Shop Grow to Hundreds of Staffers and Nab Big-Name Clients
NEW YORK (AdAge.com) -- 360i is about to move from cramped space in New York's Flatiron to the AT&T Building in tony Tribeca. But the culture -- remarkably diva-free and hard working -- will stay the same. That's one thing CEO Bryan Wiener took from his first experience running a big web company called -- wait for it -- The Globe. ...