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Advertising Age Article Abstract

Media Mavens: Bryan Wiener, 360i

Organizing Around Consumer Behavior Helped Shop Grow to Hundreds of Staffers and Nab Big-Name Clients

By: Michael Learmonth
Published: September 27, 2010

NEW YORK (AdAge.com) -- 360i is about to move from cramped space in New York's Flatiron to the AT&T Building in tony Tribeca. But the culture -- remarkably diva-free and hard working -- will stay the same. That's one thing CEO Bryan Wiener took from his first experience running a big web company called -- wait for it -- The Globe. ...

Full Article Word count: 521

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