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Advertising Age Article Abstract

Meet the Google 5, the Team Behind 'Parisian Love' Super Bowl Spot

Search Giant Finds Fresh, Tech-Forward Talent in Ad and Design Students Recruited to Work With Its Creative Lab

By: Teressa Iezzi
Published: September 27, 2010

NEW YORK (AdAge.com) -- Like many successful brands born of the digital age, Google hasn't been known for advertising, and certainly not TV advertising. So its appearance in this year's Super Bowl was something of a surprise. This is, you'll recall, the company whose founders vowed that it would be a cold day in hell before they'd do a TV commercial. What Jesus-like figure at which of Google's ad agencies had converted the company to a big-ticket TV advertiser? Had Google started to work with McGarryBowen? ...

Full Article Word count: 1790

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