You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Forbes' New Advertising Pitch: Wanna Buy a Blog? The Revenue Side of DVorkin's AdVoice Model Means Advertisers Publish Under Company's Banner By Michael Learmonth, Published on September 27, 2010 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.