Advertising Age Article Abstract
Forbes' New Advertising Pitch: Wanna Buy a Blog?
The Revenue Side of DVorkin's AdVoice Model Means Advertisers Publish Under Company's Banner
NEW YORK (AdAge.com) -- When Forbes bought blogging startup True/Slant, it got a familiar face in True/Slant CEO and former Forbes editor Lewis DVorkin but an entirely unfamiliar editorial model for its website. ...