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Advertising Age Article Abstract

Forbes' New Advertising Pitch: Wanna Buy a Blog?

The Revenue Side of DVorkin's AdVoice Model Means Advertisers Publish Under Company's Banner

By: Michael Learmonth
Published: September 27, 2010

NEW YORK (AdAge.com) -- When Forbes bought blogging startup True/Slant, it got a familiar face in True/Slant CEO and former Forbes editor Lewis DVorkin but an entirely unfamiliar editorial model for its website. ...

Full Article Word count: 1221

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