You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Media Companies Can Learn From The Gap Retailer Shows Media How to Grow its Audience Online While Decreasing Its Dependence on Google By Zuobin He, Published on September 28, 2010 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.