You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract March of Dimes Raises Prematurity Awareness Post-Rebrand Marketing Senior VP Doug Staples Overcomes Nonprofit's Challenges by Leveraging Credibility By Jennifer Rooney, Published on September 27, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.