Advertising Age Article Abstract
March of Dimes Raises Prematurity Awareness Post-Rebrand
Marketing Senior VP Doug Staples Overcomes Nonprofit's Challenges by Leveraging Credibility
NEW YORK (AdAge.com) -- In an interview with Ad Age, March of Dimes marketing Senior VP Doug Staples talked about the latest campaign, for which he had a $300,000 production budget but no media-buying budget; how he measures ROI of outreach efforts; and what challenges, as well as opportunities, he has that for-profit CMOs might not. ...