You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Latest Lincoln Effort Stars 'Mad Man' John Slattery Ford Hopes Actor Will Be Familiar Enough, but Not Overpower Brand By Rich Thomaselli, Published on September 30, 2010 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.