You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Need a Reservation? That Could Depend On How Big You Are on Twitter (Really) Las Vegas' Palms Hotel Starts Looking at Klout Scores to Decide Who Gets Past the Velvet Rope By David Teicher, Published on September 30, 2010 25 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.