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Advertising Age Article Abstract

Technological Advances Will Mean Consumers Expect More Face Time

Social Media, Mobile Services Heightening Expectations

By: Steve Rubel
Published: October 04, 2010

One of the realities of the modern era and the age of continuous information streams is that consumers now expect that their needs be addressed in real time. One of my former colleagues summed this up best by calling the phenomenon "The Baby-Monitor Principle." ...

Full Article Word count: 649

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