Advertising Age Article Abstract
In-Store TV Still Fighting for Respect -- and Marketing Dollars
Why a Little Something Called the 'Taint' Still Matters
BATAVIA, Ohio (AdAge.com) -- Bob Wolinsky calls it "the taint." He means the residue of doubt spawned by decades of in-store TV ventures that never delivered as planned, despite the seemingly unbeatable premise of putting TV ads in front of shoppers just as they're deciding whether to buy. ...