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Advertising Age Article Abstract

P&G Program Will Offer Social-Media-Era 'Green Stamps'

Deal With RecycleBank Gives Reward Points for Recycling, Green Education and Blogging

By: Jack Neff
Published: October 04, 2010

BATAVIA, Ohio (Adage.com) -- Procter & Gamble Co. is backing a first-of-its-kind effort to reward consumers for learning and blogging about environmental sustainability as it also underwrites a Cincinnati program to give people points redeemable for goods based on how much they recycle. ...

Full Article Word count: 663

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