Advertising Age Article Abstract
P&G Program Will Offer Social-Media-Era 'Green Stamps'
Deal With RecycleBank Gives Reward Points for Recycling, Green Education and Blogging
BATAVIA, Ohio (Adage.com) -- Procter & Gamble Co. is backing a first-of-its-kind effort to reward consumers for learning and blogging about environmental sustainability as it also underwrites a Cincinnati program to give people points redeemable for goods based on how much they recycle. ...