You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Verizon Communications Picks Lopez Negrete for Hispanic Business Review Started During Outflow of Senior Execs at Incumbent GlobalHue By Laurel Wentz, Published on October 05, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.