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Advertising Age Article Abstract

Gap Introduces New Logo, Mass Criticism Ensues

But Despite the Outcry, Retailer Remains Mum on Scope of and Reason for the Shift

By: Natalie Zmuda
Published: October 06, 2010

NEW YORK (AdAge.com) -- It appears Gap is rolling out a new logo and critics aren't being too kind about the shift. The new logo has replaced the retailer's iconic blue box, which had "Gap" emblazoned across it in capital letters, on the brand's home page. ...

Full Article Word count: 627

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