Advertising Age Article Abstract
Gap Introduces New Logo, Mass Criticism Ensues
But Despite the Outcry, Retailer Remains Mum on Scope of and Reason for the Shift
NEW YORK (AdAge.com) -- It appears Gap is rolling out a new logo and critics aren't being too kind about the shift. The new logo has replaced the retailer's iconic blue box, which had "Gap" emblazoned across it in capital letters, on the brand's home page. ...