You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Google TV Is Finally Real, but Does Google Understand What It Has Done? Search Ads Next to Your Program Guide Could Truly Disrupt TV's $70 Billion Ad Market By James McQuivey, Published on October 07, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.