Advertising Age Article Abstract
Hispanic Creative Advertising Awards 2010
For Ad Age's 12th Annual Awards Honoring the Best in Hispanic Marketing, a Bounty Radio Spot Takes Top Prize
NEW YORK (AdAge.com) -- No one understands the U.S. Hispanic consumer better -- or with more creative advertising -- than Procter & Gamble. The biggest advertiser to Hispanics was also one of the biggest winners at Ad Age's 12th annual Hispanic Creative Advertising Awards, taking home the Best of Show trophy for a Bounty paper-towel commercial that identifies with the battle people fight against messy spills for a clean kitchen. ...