You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mad Ave's Myopia When It Comes to Main Street In Spite of How Advertisers See Pop Culture, Not Everyone Is an IPad-Carrying, Organic-Eating Facebook User By Beth Snyder Bulik, Published on October 11, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.