News

Advertising Age Article Abstract

Media-Savvy Gen Y Finds Smart and Funny Is 'New Rock 'n' Roll'

Transparency, Authenticity and Relevance Key When Marketing to These Quiet Agents of Change

By: Thomas Pardee
Published: October 11, 2010

NEW YORK (AdAge.com) -- Members of Generation Y -- the demographic loosely defined as those born between 1980 on the early end and 2000 on the high end -- are truly the product of the turbulent times in which they were reared, and present a challenge for marketers who dare target this shrewd and, yes, narcissistic generation. ...

Full Article Word count: 1701

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.