Advertising Age Article Abstract
Media-Savvy Gen Y Finds Smart and Funny Is 'New Rock 'n' Roll'
Transparency, Authenticity and Relevance Key When Marketing to These Quiet Agents of Change
NEW YORK (AdAge.com) -- Members of Generation Y -- the demographic loosely defined as those born between 1980 on the early end and 2000 on the high end -- are truly the product of the turbulent times in which they were reared, and present a challenge for marketers who dare target this shrewd and, yes, narcissistic generation. ...