Advertising Age Article Abstract
Boomers -- Yes, Boomers -- Spend the Most on Tech
Due to Broad Demographic Grouping Problems, Biggest Misconception About Group Is That They're All the Same
YORK, Pa. (AdAge.com) -- Boomers are almost as likely as Gen X and Gen Y to own computers, access the internet daily, own mobile phones, DVRs, digital cameras and GPS systems. And while boomers do trail in areas such as early adoption of new devices and services, many of those generation gaps are closing. ...