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Advertising Age Article Abstract

Boomers -- Yes, Boomers -- Spend the Most on Tech

Due to Broad Demographic Grouping Problems, Biggest Misconception About Group Is That They're All the Same

By: Beth Snyder Bulik
Published: October 11, 2010

YORK, Pa. (AdAge.com) -- Boomers are almost as likely as Gen X and Gen Y to own computers, access the internet daily, own mobile phones, DVRs, digital cameras and GPS systems. And while boomers do trail in areas such as early adoption of new devices and services, many of those generation gaps are closing. ...

Full Article Word count: 930

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