Advertising Age Article Abstract
Consumers Cutting Back on Purchases, but Indulgences Stay
Leap Index Reveals Brands to Which Consumers Are Most Attached; Entertainment Still Rocks
NEW YORK (AdAge.com) -- IPod. IPhone. Xbox. Wii. These are the brands feeling the love -- consumers' love, that is, according to NewMediaMetrics' first annual Leap Index, a ranking weighing the relative emotional attachment of consumers to brands in various categories. ...