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Advertising Age Article Abstract

Consumers Cutting Back on Purchases, but Indulgences Stay

Leap Index Reveals Brands to Which Consumers Are Most Attached; Entertainment Still Rocks

By: Jennifer Rooney
Published: October 11, 2010

NEW YORK (AdAge.com) -- IPod. IPhone. Xbox. Wii. These are the brands feeling the love -- consumers' love, that is, according to NewMediaMetrics' first annual Leap Index, a ranking weighing the relative emotional attachment of consumers to brands in various categories. ...

Full Article Word count: 822

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