Advertising Age Article Abstract
Microsoft Swings at IPhone, Android in Windows Phone Push
Using Your Handset in the Shower? During Sex? Ads Poke Fun at Inappropriate Smartphone Use
NEW YORK (AdAge.com) -- Microsoft is marketing its latest attempt to break into the smartphone market as "the phone to save us from our phones." The question is whether its agency, Crispin Porter & Bogusky, can help Microsoft become relevant in a market increasingly dominated Apple, Google and Research In Motion. ...