Advertising Age Article Abstract
New Windows Phone Spots Mock Mobile 'CrackBerry,' IPhone Addicts
Microsoft Hopes the Counter-Intuitive Campaign Will Help Make Windows Mobile Relevant
NEW YORK (AdAge.com) -- Microsoft launched its latest foray into mobile Monday, Windows Phone, with a product that, if nothing else, at least looks a lot different than what we're used to in smartphones. To highlight that difference, ads for the new phone attempt to mock smartphone addiction, as well as entrenched leaders BlackBerry, iPhone and Android. In the spots, Windows agency Crispin, Porter & Bogusky show the downside of the heads-down life. ...