You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Green Marketing Is Doomed SunChips' Cautionary Tale With a Biodegradable Bag Offers Lessons in Sacrifice and Education By Doug Melville, Published on October 12, 2010 29 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.