News

Advertising Age Article Abstract

Simon Who? 'Idol' Spots Still Priciest in Prime Time

Ad Age's Exclusive Annual Survey of Broadcast TV Ad Costs Has Fox Sitting Pretty With Five of Top 10 Shows

By: Brian Steinberg
Published: October 18, 2010

NEW YORK (AdAge.com) -- According to Advertising Age's annual TV pricing survey of media buyers, "American Idol" is far and away the priciest show on TV for advertisers. Fox dominates our list of top-dollar shows this year, in part due to the success of musical drama "Glee." The network airs half of the top 10 most-expensive programs for the 2010-2011 season. ...

Full Article Word count: 2137

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.