Advertising Age Article Abstract
Simon Who? 'Idol' Spots Still Priciest in Prime Time
Ad Age's Exclusive Annual Survey of Broadcast TV Ad Costs Has Fox Sitting Pretty With Five of Top 10 Shows
NEW YORK (AdAge.com) -- According to Advertising Age's annual TV pricing survey of media buyers, "American Idol" is far and away the priciest show on TV for advertisers. Fox dominates our list of top-dollar shows this year, in part due to the success of musical drama "Glee." The network airs half of the top 10 most-expensive programs for the 2010-2011 season. ...