You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Filling in the Gap of a Rebranding Disaster

How Retailer Went From Safe Territory to Danger Zone in Quest for Change

By Natalie Zmuda, Published on October 18, 2010 11

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.