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Advertising Age Article Abstract

Media Pushback Stalls Pepsi, InBev Quest to Buy Cheaper Ad Space

Six Months Into Joint Media-Buying Pact, TV, Print Partners Reluctant to Strike Deals

By: Natalie Zmuda
Published: October 18, 2010

NEW YORK (AdAge.com) -- PepsiCo and Anheuser-Busch InBev's landmark media deal, which applied their joint procurement agreement to media buying, hasn't exactly been a success. But they're not calling it quits. ...

Full Article Word count: 867

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