Advertising Age Article Abstract
Media Pushback Stalls Pepsi, InBev Quest to Buy Cheaper Ad Space
Six Months Into Joint Media-Buying Pact, TV, Print Partners Reluctant to Strike Deals
NEW YORK (AdAge.com) -- PepsiCo and Anheuser-Busch InBev's landmark media deal, which applied their joint procurement agreement to media buying, hasn't exactly been a success. But they're not calling it quits. ...