Advertising Age Article Abstract
Purpose-Driven Marketing All the Rage at ANA
Marketers Talk About a Return to Basics of Intensely Engaging Customers and Creating a Culture of Giving Back
ORLANDO (AdAge.com) -- In the midst of an uncertain economic climate that has the industry hopeful for a rebound, yet nervous enough not to expect it, the Association of National Advertisers celebrated its 100-year anniversary at its annual convention last week with a record-breaking 1,600 attendees. And based on the tone of much of the discussion, the organization might want to consider a new name for the next century: the Association of Purposeful Advertisers. ...