You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Attack Ads and Disney Movies Are So Darned Effective Consumers Like Good Stories; Good Stories Need Good Villains By Tom Denari, Published on October 19, 2010 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.