You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Evolving from Targeted to Relevant Media How Virgin Atlantic, Or Any Airline, Could Better Serve Its Captive Audience By David Maher Roberts, Published on October 22, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.