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Advertising Age Article Abstract

CW Says Study 'Dispels Myth' About Aversion to Ads in Online Video

Fans Watched 95% of Spots to Completion; Industry Sees Signs That Viewers Will Tolerate More Intrusion Into Shows

By: Brian Steinberg
Published: October 25, 2010

NEW YORK (AdAge.com) -- In the infant business of streaming TV shows online, media companies have long been wary of putting digital viewers off with too many ads. But in what could become a tipping point, a new study finds that web viewers have a much greater tolerance for ads than expected. ...

Full Article Word count: 863

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