You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Enhanced TV Will Be Great for Viewers, Chaos for Marketers New Gadgets May Mean Addressable Ads, but They Also Mean Audience Will Fragment Even More By Brian Steinberg, Published on October 25, 2010 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.