Advertising Age Article Abstract
How Coke, P&G, Samsung Plan to Hit Bold Growth Targets
Beverage Titan, Electronics Giant Aim to Double Sales by 2020; House of Ivory Reaches for 1 Billion More Consumers in 5 Years
BATAVIA, Ohio (AdAge.com) -- Forget the prospects of a weak recovery, double-dip recession and all the talk of a "New Normal" where consumers are scared to spend. Marketers' projections are bigger than ever. Rather than an era of reduced expectations, this might be better termed the Era of Big Projections. ...